{
  "version": "1.0",
  "updated": "2026-09-24",
  "colour": {
    "orange": "#CA3500",
    "peach": "#FBD8C1",
    "peach-soft": "#FDEDE3",
    "burrow": "#452012",
    "soil": "#33180C",
    "soil-2": "#44210F",
    "ink": "#1A0E08",
    "ink-2": "#4E3A30",
    "muted": "#8A7163",
    "paper": "#FFFFFF",
    "accent-on-dark": "#CA3500"
  },
  "type": {
    "display": {"family": "Season Sans", "weight": 750, "use": "H0-H1, ad headlines"},
    "heading": {"family": "Season Mix", "weight": 670, "use": "H2-H6, ad quotes"},
    "accent": {"family": "Season Mix", "style": "italic", "weight": 500, "use": "one phrase per heading"},
    "body": {"family": "Geist", "weights": [400, 500], "use": "body, buttons"},
    "label": {"family": "Geist Mono", "weight": 300, "size": "12/16", "tracking": "0.75px", "case": "uppercase"}
  },
  "radius": {"button": "10px web / 18px at 1080px ad", "card": "14-26px"},
  "scout": {
    "1": {"file": "assets/burrow/scout-1.webp", "meaning": "listening"},
    "2": {"file": "assets/burrow/scout-2.webp", "meaning": "spotted"},
    "3": {"file": "assets/burrow/scout-3.webp", "meaning": "alert"},
    "4": {"file": "assets/burrow/scout-4.webp", "meaning": "win"}
  },
  "logo": {
    "primary": "assets/leadrabbit-logo.png",
    "reversed": "assets/leadrabbit-logo-white.png",
    "mark": "assets/leadrabbit-mark.png"
  },
  "ad_formats": {
    "1x1": [1080, 1080],
    "4x5": [1080, 1350],
    "9x16": [1080, 1920],
    "1.91x1": [1200, 628]
  }
}